Where football and crypto meet

Largest Dutch crypto exchange Bitvavo becomes newest partner of the KNVB

As of March 2022, the largest crypto exchange in the Netherlands, Bitvavo, will be the newest partner of Dutch football and the Royal Dutch Football Association (KNVB). With this partnership which will run until at least the end of 2024, both Bitvavo and the KNVB want to explore digital innovation in the footballing world and make the Netherlands more aware of a safe and secure way to buy, sell and invest in cryptocurrency.  By signing this partnership with Bitvavo, the KNVB has added a sixth and final partner to their sponsor strategy, adding to their existing partners: ING, Nike, KPN, Albert Heijn and the Nederlandse Loterij. 

The cryptomarket is growing in the Netherlands and becoming more mature

Bitvavo offers an online exchange platform which makes it possible to buy, sell and save digital currencies in a simple and safe manner. More than 1,6 million people own crypto currencies in the Netherlands, of which more than a million are Bitvavo customers. Co- founder and CEO of Bitvavo, Mark Nuvelstijn: ‘The market for digital currencies is witnessing high growth. More and more people are choosing to invest in digital currencies and make it part of their broader investment portfolio. Through this partnership we want to make a broader group of the Dutch population familiar with safe trading in digital currencies. We want to help the KNVB and the millions of Dutch football fans see the possibilities in the new digital economy. This partnership increases our visibility as market leader in the Netherlands and fits our ambition to become the biggest platform in Europe. We are proud of this partnership with the KNVB and are looking forward to contributing to the success and innovative character of Dutch football in the digital world.’ 

Innovating and investing in football 

Around the world providers and trading platforms for digital currencies are venturing into sport sponsoring, including football. Jean Paul Decossaux, Commercial Director of the KNVB explains, ‘Crypto currencies is a young product that has been embraced by a big audience in a short period of time. In this growing market many new players have emerged and are looking at ways to use sportsponsoring to establish their brands. Bitvavo is the biggest Dutch exchange for digital currencies and is a powerful brand. With Bitvavo we see an ambitious and entrepreneurial organisation that can support us with innovative technology. Due to our loyal partners we are able to continue to invest in football in the Netherlands.’  

About Bitvavo 

Bitvavo was founded in 2018 in Amsterdam, with the main goal to make the new economy of digital currencies accessible for everyone. An ambitious, and development focussed team has worked endlessly to improve and expand the Bitvavo- platform. Bitvavo is an easy to use and trustworthy platform for digital currencies, such as Bitcoin, Ethereum and Cardano. With its more than 1 million users in the Netherlands it is the biggest platform in the Benelux for selling, buying and saving more than 150 different digital currencies. Bitvavo is registered as a digital currency exchange at the Central Bank of the Netherlands (DNB)

Bitvavo makes digital currencies available by providing low transaction transaction fees, a large scale of different digital currencies and an easy to use app. The Bitvavo team has played an intricate role in the growth of digital currency by making the platform accessible to millions of users in Europe.